Working, Living & Travelling In Ireland

Tag: small business

  • Interview with Ruairi Devlin – Founder of Ireland’s first Micro Biz Awards

    Interview with Ruairi Devlin – Founder of Ireland’s first Micro Biz Awards

    Hello all,

    My new year’s resolution is going well, so far I have done two interviews with two businesses in the West of Ireland. Last week I interviewed Jackie Queally from Earthwise.me and the week  before I was given some insights in Twitter, when I interviewed Philip Gleeson – from http://www.quickestfox.com/.

    Today I am interviewing Ruairi Devlin, who is the founder of Ireland’s first Micro Biz Awards. It’s an area close to my heart, as there are so many small/micro business in Ireland, and there are few (affordable)opportunities where these businesses can be showcased outside of their usual geographic area. I am hopeful a small business/micro business in the West of Ireland reads this interview and decides to pack up for the day to Dublin and showcase their business to the “other” side of the country and network, as much of business is networking with other people in business, and learn what works, what doesn’t, learn from mistakes, and also to inspire to push yourself just that little bit more out of your comfort zone and see how it can transform your business.

    Please share this interview, as I’d like to start a small movement to highlight the brilliant businesses in the West of Ireland!

    Tell us a bit about yourself & where you are located in the West of Ireland or what would you like to share with businesses in the West of Ireland.

    My day to day business is Devlin and Associates who deal in all things taxation and business development, but what I want to talk to you about today is my work as founder of the Micro Business Awards. These are awards aimed at creating awareness of Micro Businesses and the work they do.

    Can you give me a description of your business?

    The Micro Business Awards are in their inaugural year with 7 categories up for grabs this year. Unlike a lot of the exhibitions out there ours is totally –We are inviting small to medium-sized businesses from around the country to showcase themselves, giving them an opportunity to grow, prosper and network out of their normal networking area.  This is an opportunity, to network and meet like minded business people that you may not have met before.

    How long have you been in business? In this business? In other businesses?

    This is the first year in this business but I have been in business with Devlin and Associates for a few years.

    How did you get started in this business?

    These awards started out as my brainchild, and with the support of Whatswhat Online Business Directory and Diamond Events we created the platform to give Micro Businesses a voice.

    Is this your full-time job, a hobby or a bit of both?

    This is a hobby which has become a full-time job. I am lucky that I have great support in my day job to make time for my work with the awards.

    How did you get the background and skills necessary to run this type of business?

    I feel that the nature of my day job introduced me to the struggles facing small businesses and I was glad to give an outlet to make a name for them.

    How do the social, economic, environmental, technological, legal and political environments impact your business?

    When it comes to awards everything is a factor. For this year we made social interaction a huge factor in the awards and the returns are showing from it.

    How do you market your business? How are people aware of your business? Where can people find you? 

    Linkedin Devlin and Associates Website Devlin and Associates 

    Facebook Devlin and Associates Twitter Devlin and Associates

    We market our awards through social media as we have zero budget for advertising this year.

    Website Bizexpo  Twitter Whatswhat Facebookgroup Irishbizgroup

    Where do you see your business in the next year? In the next five years? The next ten years?

    We plan on growing from strength to strength with plans already happening for next years awards and a jump to up to 20 categories.

    Do you plan to compete in the global market place? If yes, how? If no, why not?

    There is no reason we can not expand the awards in the future

    How has technology, such as computers and the internet, impacted on how you conduct business?

    They are a huge part of our business as the awards look at websites etc.

    What do you love about the area you live in/do business in?

    I am fortunate to do business all over the country and love getting out into the West and meet all the small business owners and hear about their efforts.

    Whom do you seek advice from for your business/ do you meet up with other business owners? If so, where?

    Through our networking group on Facebook http://www.facebook.com/groups/irishbgroup where we have over 1500 business owners more than happy to offer support and ideas.

    Can you describe your customers?

    Our customers come from all walks of life.

    Why do your customers select you over your competitors?

    We are the only Micro Awards in Ireland.

    What are the biggest challenges for running this business? What are your big successes.

    As with all events money is always a challenge. As this is our first year getting sponsorship was particularly difficult. FREE registration here for our Biz Expo which we are running in conjunction with the Awards. A handful of exhibition spaces are still available.

    Take part in Ireland's first Micro Business awards
    Take part in Ireland’s first Micro Business awards

    What keeps you going, when the chips are down?

    Feeling I have made someone else’s day.

    Any special things planned for 2016?

    With our first Awards Presentation coming on 19th April this is the first year of something special.

    Any tips for someone who is thinking of starting their own business?
    Know your market. Get professional advice. Give me a call. 0831086692

    What did you learn from this interview?

    It is great to see someone doing this for the West. Looking forward to seeing its expansion around the country.

    Just a quick reminder, Please share this interview, as I’d like to start a small movement to highlight the brilliant businesses in the West of Ireland! My next interview will be with Dave Slaat from the Dutch Bakery in Sligo! If you would like to be interviewed, please drop me an email to katleen@workinglivingtravellinginireland.com and I’ll be in touch.

    Connect with me on Linkedin, Twitter, Facebook!

    Have a great evening,

    Katleen

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  • Google is great, my friends are better

    Google is great, my friends are better

    Hi all,

    I  came up with this title, as wanted to share my experience with you how I went about to source a bouncy castle for 2 birthday parties we held a few weekends ago. Both boys have their birthday in June, so we decided to have a birthday weekend, and have two separate birthday parties.

    I sure like the idea of having a joint birthday party, and when the kids were younger we had a few of those , but now that they are older they prefer that only “their” friends come to the “their” party , we decided to have separate birthday parties( and probably our last experience of having 25+ kids cooped up in David’s workshop , horizontal rain and cake fights also helped to have two separate parties instead.)

    To get back to my quest for a bouncy castle, I decided to put Google to the test ( as time was running out very fast), and keyed in “Bouncy Castle”. Got quite a few results, but as I could see that  some were in Dublin, I changed it to “Bouncy Castle Gort”, to get something nearer to where we are. I saw an add of a Bouncy castle place in Loughrea, with a little map to indicate where this business was and the very handy button to actually call them. This was all rather very convenient , so I called this business, and he provided me with a quote  of 170 Euros for a very large obstacle type bouncy castle. I had hoped to spend less and was able to reduce it a bit, but it was still above my budget.

    I then remembered I had been at another birthday party very recently and my friend told me where she had gotten her bouncy castle, and told me that  she paid 100 Euros. She also told me checked she’d used him before, so she was a repeat customer. We are not comparing apples with apples now, as the castle she  had was not as big as the one I got a price for. I texted my friend, who gave me the number and I rang up. The bouncy castle my friend had was no longer available, but he did have a few other options, one being the slide, which I think I had seen once before. I checked with the boys, they were all for it, and once we established that the cost would be 100 Euros, the deal was done.

    Below some pictures of the birthday parties and cake.

    086-2537052
    086-2537052 Kearney’s Castles Ltd

    Rueben coming down the slilde

    Alex coming down the slide

    Birthday Cake

    Rueben's 11th Birthday cake
    Rueben’s 11th Birthday cake

    Just  to show you that people buy from people and that if your friends recommend you a business, there is a good chance that you’ll buy from that business.

    I used to run a business myself ( a few years ago at this stage) and if there is one thing which is hard in business , is to get free PR when you have just started as no one knows you. When I was in business the choice was pretty much to buy an ad in the paper, pay a considerable amount, and it was very difficult to measure if that did anything for your business.

    These days you can do all kinds of things, such as online advertising, so you can measure how often your ad was clicked and if your site is E-Commerce enabled, you can then check if all those that clicked through also bought. It’s a very interesting field to explore!

    As a little project, I am going to start featuring some small businesses in the area, to give them a chance to do their story. I have also found some local businesses that is specialized in video and photos, so if the interview wishes, they can get their 90 seconds elevator pitch and professional images taken. It’s just an experiment to see what comes out of it, and for me to learn how to collaborate with others, and have a win – win situation. I hope to start this in September or maybe even a bit earlier:) If you are interested to be featured, feel free to drop me a line katleenworkinginireland (at) gmail.com

    For now though, I am having a small break to recharge!

    Have a great day!

    Katleen

     

     

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